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Adventure Works 2006 Sales Proposal
Linda Martin
Senior Vice President
Worldwide Sales
March 24, 2005
Executive Summary
The Concept
Just-in-time retail inventory
The Opportunity
Reduced overhead costs
Increased customer satisfaction
The Potential
What We’ll Cover Today
A review of our current products and profits
2005 sales research
Proposed new products
Costs on return and investment projections
Terms and conditions
Strategy and schedule
Sales and marketing needs
Questions and answers
Our Current Products
Camping
Duffel Bags
Daypacks
Family camping tents
Foam sleep pads
Internal frame packs
Cookware
Dehydrated food packs
Climbing
Harnesses
Climbing shoes
Helmets
Rappel gloves
Rope bags
Carabineers
Gaiters
Previous Year Profits(in millions)
2005 Sales Research
Customers
2005 is projected to attract 920,700 new customers
27% of first-time customers have e repeat customers
Transactions
Average sale transaction = $
75% of customers have bought at least 1 non-sale item in addition to a sale item
Proposed New Products
Survival gear
Sportswear
Outerwear
Off-road bicycles
Fishing equipment and tackle
Canoes and personal rowing shells
Costs of Return on Investment Projections
Costs
ROI
Terms and Conditions
Terms and conditions #1
Terms and conditions #2
Terms and conditions #3
Terms and conditions #4
Terms and conditions #5
Strategy and Schedule
Strategy
Tactic #1
Tactic #2
Tactic #3
Schedule
Adopt plan
3Q05
Implement
4Q05
Evaluate
3Q06
Adjust
4Q06