【整编】康美医药药业公司战略发展规划项目商业计划书-.doc

【整编】康美医药药业公司战略发展规划项目商业计划书


康美医药药业公司战略发展规划项目商
业计划书

目录
1绪论································································································································ 4

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: ·················································································································· 5 2战略步骤和战略分析模型··························································································· 6 3外部环境分析················································································································ 7
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: ··························································· 12 4内部环境分析: ········································································································· 13

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: ······························································································· 15 5愿景目标与战略选择: ····························································································· 18

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