麦肯锡－案例库.ppt

"SHAPING" THE FUTURE OF SPECIALTY CHEMICALS - POSSIBLE BUSINESS MODELS
Joël Claret SW/GV
Campbell Langdon NY/NY
Ralph Marquardt GE/FT
Ramesh Srinivasan IN/DL
Petra Jantzer SW/ZH
Simon Lowth UK/LN
David McVeigh NY/NJ
MCKINSEY GLOBAL CHEMICAL PRACTICE
DECEMBER 2000
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04 / 1998
04 / 1998
04 / 1998
11 / 1998
01 / 1999
End 1999
New CEO / Comp.
Month / Year
David Lilley
Cytec
Mark Bulriss
Great Lakes
Al Stroucken
. Fuller
Paul Norris
Grace
Hector Ortino
Ferro
Raj L. Gupta
Rohm & Haas
10 / 1998
04 / 1999
06 / 1999
01/ 1999
05 / 1999
06 / 1999
New CEO / Comp.
Month / Year
Lyndon Cole
Elementis
Brendan O'Neill
ICI
Jean-P. Tirouflet
Rhodia
Rolf Meyer
Ciba
Reinhard Handte
Clariant (COO)
Vincent J. Corbo
Hercules
Any other industry with that many new CEOs within 18 months?
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Fundamental questions facing CEOs today
What is the approach to achieve sustainable, profitable growth ?
How can a specialty pany e sharper, at creating an attractive and cohesive portfolio ?
Where are the synergies in specialty chemicals ?
How can the corporate center of a multi-business pany add value to the sum of its business units ?
Will "mega-specialties" outperform the market or disappear in the future ?
Will the overall industry attractiveness improve ; should shareholders invest in specialty chemicals ?
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Activities
Modules
Market overview
Best practices in Corporate Architecture and Performance Management
Interview notes of practitioner interviews
Segments analysis
Profiles of players
Performance analysis panies
Standard SMI analyses
Strategy control maps
Case studies
Interview notes
Draft documents, minutes, storylines
Key activities of the team
Synthesis of current McKinsey understanding
"Outside-in" desk research and interviews with analysts, data providers
Application of latest McKinsey thinking
Interviews with Business Unit Heads and CEOs
Team brainstorming and synthesis meetings