美宝莲公司简介.ppt

MAYBELLINE
NEW YORK
Maybe She's Born With It, Maybe It's Maybelline.
美来自内心,美来自美宝莲。
Outline
One
Two
Three
Four
Five
Business Ideas and Influence
the Description of Finance
the History
of Development
Products Show
the Brief Structure pany
the History of Development
1913~1915
1991
1995
1997
The chemist Williams invented Maybelline mascara(睫毛膏) in1913,and set up pany in 1915 in .
Maybelline put forward the words “Maybe she's born with it. Maybe it's Maybelline” as a slogan.
Maybelline landed in China and established for thousands of sales outlets.
Maybelline won the title “The Chinese market best-selling brands” which is Issued by the National Bureau of Statistics.
Maybelline
New York
Core Figures
CEO:Paul
Top Manager:Li ting
the Brief Structure pany
Director of Sales & Marketing:Wang kang
Head of Sales:Wang zhongguo
R&D Manager:Liu cui
Products Show 1 ( New Product )
——Maybelline New York Extra Care Lipstick(美宝莲纽约倍护润唇膏)
Maybe She’s Born With It, Maybe It’s Maybelline!
Products Show 2 (Other Major Products)
A B C D
A. Mascara (无境恒翘纤长睫毛膏)
B. Blemish Balm Cream (精纯矿物BB霜)
C. Fluid Foundation (精纯矿物自然亲肤粉底液)
D. Makeup Remover (透净瞬柔卸妆液)
Products Show 3 (Chinese Cosmetics Market)
All kinds of products of Maybelline in Chinese Cosmetics Market!
the Description of Finance
During all kinds of make-up brands in 2010,Maybelline attracted the most attention, Accounting for %,ranked the first.
In the first half of the year 2009,the make-up product which received the most attention izens is the Fluid Foundation/cream, attention for %, obviously higher than any other products.
Sun Screen ranked the second, Eyelash creams/fluid finished third.
Foundation products are seasonal significant, whether it’s too cold or not, it’ll be affected. The retrieval quantity highest months are February and September.
The retrieval quantity of Sun Screen is high in April, then gradually into decline.
The movements of Make-up removing products a