泸沽湖景区旅游产品创新设计.doc

泸沽湖景区旅游产品创新设计.doc泸沽湖景区旅游产品创新设计
第28卷第2期Vol. 28 昆明冶金高等专科学校学报2012年3月JOUnlal of Kunming Metallurgy College Mar. 2012 doi:. - 泸沽湖景区旅游产品创新设计白海霞,普荣(丽江师范高等专科学校旅游与经济管理系,云南丽江6741(0)摘要:泸沽湖的区位特征,一方面使其面临着激烈的空间近邻竞争;另一方面也带来集聚效应。成功的旅游产品的规划设计,不仅会给泸沽湖景区带来良好的效益,也必然会拉动丽江市战略性支柱产业一一旅游业的发展。下阶段泸沽湖旅游产品总的开发方向为:刻画主题,树立品牌,提升形象,并通过基础产品、特色产品、提升产品三个层次,将泸沽湖打造成以高原湖泊和摩梭女性文化为核心的旅游产品。关键词:泸沽湖景区;旅游产品设计;核心价值中图分类号:F592. 774 文献标识码:A文章编号:1009 -0479 -(2012)02 -0074 -03 On The Original Tourism Souvenirs Design in Lugu Lake Area BAI Hai-xia, PU Rong (Department of Tourism and Economic Management, Lijiang Teachers College, Lijiang, Yunnan 674100, China) Abstract: With its featured location, Lugu Lake, on the one hand, faces fierce petition with its neighbors. On the other hand, it brings about the cluster effect. The essful tourism souvenirs de??sign will not only bring great profit in Lugu Lake area, but also boost the development of tourism indus??try, the strategical pillar industηin Lijiang City. For developing the tourism souvenirs in Lugu Lake, this paper focuses on three levels of products: basic ones, featured ones and original ones with the pu叩oseof depicting theme, establishing brand and enhancing image. It aims to create tourism souvenirs featured by plateau lakes and Mosuo female culture. Key : Lugu Lake area; tourism souvenirs design; core value 神秘,是众多游客完全放松身心,涤荡尘俗,追求0引高远境界,寻求自我的理