家具营销论文.doc

黑龙江林业职业技术学院
毕业设计(论文)
家具营销

年级: 2011级
学号: 1
姓名:
专业: 家居配饰与卖场管理
指导老师:
院系材料工程学院专业家居配饰与卖场管理
年级 2011级1班姓名
题目家具营销
指导教师
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摘要
随着社会的现代化,人们生活水平的改善,生活质量的提高,越来越多的人关注生活的标准,越来越多的人追求精神的享受。家具装饰成为现代人追求时尚的一种象征,好的家具装饰给人一种愉悦的心情,能够做到让人赏心悦目,倍感亲切。家具装饰也受到更多的人关注。家具营销以一种独特的营销模式立足于世,并以大火嫽原之势,迅速成长,越来越多的家具营销如雨后春笋逐渐成长。更多的家具类型也普遍出现,分工更加精细,做工更加精美,包装更加别致。以一种的全新的面貌展现在我们眼前。在如此竞争激烈的家具营销市场中,要想赢得一席之地,就要做好充分的准备,去迎接前面的挑战,以一种独特的营销模式,去开启家具这个大的市场。预计和评价市场营销环境中即将来临的发展,并预先决定怎么样最好的去迎接这种的发展,以及在这种发展中获取尽可能多的利益。
关键词:家具; 营销; 渠道; 创新; 理念
Abstract
With the modernization of society, improve people's living standards, improved quality of life, more and more people concerned about the standard of living, more and more people to enjoy the pursuit of the spirit. Modern furniture has e a symbol of the pursuit of fashion, a good furniture decoration gives a pleasant feeling, people can feast for the eyes, feel at home. Furniture has been more concern among the public. Furniture marketing in a unique marketing model based on the world, and tend to fire in the original smart, fast-growing, more and more springing up furniture growing marketing. More prevalent types of furniture, the division of a much more refined, more delicate work, packing even more unique. A new style of the show before our eyes. In such petitive market furniture marketing, in order to win a place, it is necessary to fully prepared to meet the challenges ahead to a unique marketing model, to open a big market for this furniture. Marketing and evaluation is expected in ing environment, and pre-determined how to best to meet this development, as well as in which the interests of access to as much as possible.
Keywords: furniture; marketing; channels; innovation; ideas
目录
摘要…………………………………………………………………………………...II
ABSTRACT…………………………………………………………………………………..III
第1章绪论 1
家具营销的现状 1
家具营销目标 1
目标市场 1
(1)目标市场的选择……………………………………………