第十七讲 Competitive Strategy During the Transition to Industry Maturity.ppt

petitive Strategy During the Transition to Industry Maturity
Industry Changes During the Transition to Maturity
Some Strategic Implications of Industry Transition
Strategic Pitfalls During the Transition to Maturity
Implications of Industry Maturity
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Industry Changes During the Transition to Maturity
As part of their evolutionary process, many industries pass from periods of rapid growth to the more modest growth of what monly called industry maturity. Industry maturity does not occur at any fixed point in an industry development, and it can be delayed by innovations or other events. Moreover, in response to strategic breakthroughs, mature industries may regain their rapid growth and thereby go through more than one transition to maturity.
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Important changes:
⑴Slowing growth means petition for market share.
⑵Firms in the industry increasingly are selling to experienced, repeated buyers.
⑶Competition often shifts toward greater emphasis on cost and service.
⑷There is a topping-out problem in adding industry capacity and personnel.
⑸Manufacturing, marketing, distributing, selling, and research methods are often undergoing change.
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⑹New products and applications are harder e by.
⑺petition increases.
⑻Industry profits often fall during the transition period, sometimes temporarily and sometimes permanently.
⑼Dealers’ margins fall, but their power increases.
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Strategic Implications of Industry Transition
⑴Overall Cost Leadership Versus Differentiate Versus Focus—the Strategic Dilemma Made Acute by Maturity.
Rapid growth tends to mask strategic errors and allow that strategic experimentation be high and a wide variety of strategies be able to coexist. Strategic sloppiness is generally exposed by industry maturity, however, maturity may panies to confront, often for the first time, the need to choose among the three generic strategies. It es a matter of survival.
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⑵Sophisticated Cost Analysis
Cost analysis es incr