An Overview of Cognos 8 BI
Senior IT/Business Audience that looking for guidance on how to leverage business intelligence to create petitive advantage
When to use this presentation
Agenda
The Drive to Business Optimization
Introduction to IBM Cognos 8 BI
Cognos 8 BI for Business Users
Cognos 8 BI for IT
Summary
Source: Accenture survey released January 4, 2007
Today’s Reality
“.. IT Spending to Surpass $ Trillion in 2007 ..”
Headline news
And yet ….
Managers Waste 2 hours a day searching for information
Over 50% of managers use the wrong information at least once a week
Over 50% of information managers receive is perceived as having no value
Source: Accenture 2007
How does anization increase the return on those information assets?
New Initiatives Increasingly Focus on anizations Striving petitive Advantage
Business
Optimization
Information
Agenda
Business
Automation
Application
Agenda
Faster Processing, Reduced Costs
Competitive Advantage
Business Optimization Growth
is 2 Times Faster than
Business Automation
Includes Hardware, Software and Services. Does not working, Printer, or Standalone Printer or PC Markets. CGRs 2006 – 20011.
Opportunity estimates based on analysis done by the IBM Market Intelligence Department. IBM Market Intelligence data is provided for illustrative purposes and is not intended to be a guarantee of market opportunity.
$594B
% CGR
Call Center
Operations
ERP &
Financials
Supply Chain
Management
Customer
Profitability
Financial
Risk Insight
% CGR
$594B
IT Spending Estimate*
2008
Dynamic Demand
Planning
Information On Demand Unlocking the Business Value of Information petitive Advantage
Manage data and content over its lifetime and as part of processes
Better Business
es
Customer & Product
Profitability
Workforce
Optimization
Dynamic
Supply Chain
Multi-Channel
Marketing
Financial
Risk Insight
Business Optimization
Flexible Architecture for Leveraging Existing Investments
Other
Informa
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