市场营销本科论文.doc

摘要
随着中国企业参与世界贸易的增多,中国对外贸易取得了长足的发展,中国产品的成本优势日益明显,在国际竞争中处于有利的竞争地位。但是我国产品成为越来越多的国家的反倾销调查对象,国外对我国出口产品的反倾销指控日益增多,频繁的调查严重影响了我国的出口贸易,使我国已成为世界反倾销最大受害国。
本文针对我国非市场经济待遇、外贸企业出口秩序混乱、增长过于迅速、缺乏国际营销经验和企业应对反倾销诉讼不力进行了分析。提出了提高产品质量增强品牌意识、调整市场结构分散反倾销诉讼风险、培养专业人才积极应诉反倾销、建立反倾销预警机制等措施。由此,我国企业如何应对反倾销就显得尤为重要。
关键词:外贸企业;反倾销;非市场经济国家;反倾销预警机制
Abstract
As the Chinese enterprise increase the participated in the tread of world, the Chinese foreign trade get a big development, the cost had the advantage of Chinese products, it stand on a vantage point in the petition. More and more country held anti-dumping investigation to our products, overseas increase the indictment of anti-dumping to our country export products day by day, a lot of investigation has seriously affected our country’s export trade, our country e to the biggest anti-dumping country victimized country in the world.
This article analyzed our country non-market economy treatment, the exports of foreign trade enterprise order was chaotic, the growth too rapid, lack of the international marketing experience, the enterprise not strength deals with the anti-dumping lawsuit. We need raises the quality of product and increase the consciousness of brand, adjusts the market mechanism and disperses the risk of counter-dumping lawsuit, breed up the professional and get the anti-dumping lawsuit, establishes the counter-dumping early warning mechanism and so on. So, our country enterprise deal with anti-dumping is especially important.
Key words:Foreign trade enterprise;anti-dumping;non-marketing country;anti-dumping early warning mechanism
目录
第1章概述 1
倾销 1
反倾销 2
本文研究的意义 4
第2章我国外贸企业反倾销问题的现状分析 6
中国被视为“非市场经济国家” 6
出口结构失衡遭受反倾销障碍 7
外贸企业缺乏国际营销经验 8
反倾销被各国频频使用 9
法律应诉不力引起各国对华反倾销 11
第3章我国外贸企业应对反倾销的策略 13
提高产品质量增强品牌意识 13
调整市场结构分散反倾销诉讼风险 13
培养专业人才能积极应诉反倾销 14
以海关为源头建立国内反倾销预警机制 15
加强企业出口产品的宏观调控 16
结论 18
参考文献 19
致谢 20
第1章概述
倾销
世界贸易组织法律框架下的《关于实施(1994年关税与贸易总协定)第6条的协议》,又称(反倾销协议),对反倾销