2012届毕业设计
课题名称
学生姓名
学号
系、年级专业指导教师
职称
2012年 05 月 15日
摘要
作品《“城市文明”公益广告》是一部二维动画广告。公益广告在社会公益事业占一个最重要部分,与其它广告相比它具有相当特别的社会性。在动画制作过程中,我运用可爱、夸张、暗示、倡导、影射的手法,构成幽默生动的动画短片,以取得倡导或宣传的最佳效果。本作品是一部具有强烈宣传效果的二维广告,广告中映射出日常生活中,坐公交车,应该要
“排队,不插队。”手拉手撑起一片天,心连心说文明话。生活少不了文明用语,人群少不了欢声笑语。因而在这个二维公益广告中我用文明大使--小yo的角色来叙述一些人生哲理和文明行为,在轻松愉悦的气氛中传达“做文明人,造文明城市”。
关键词:二维动画;公益广告;文明
Abstract
Works of" city" civilized" advertising" is a 2D animation service ads in the social welfare undertakings accounts for one of the most important parts, and other advertising than it has particular the process of animation, I use the cute, exaggeration, hint, advocate, mapping technique, constitute a humorous animated short, in order to obtain the best advocate or work is a strong publicity two-dimensional advertising, advertising in mapping out the daily life, take a bus, should be" queue, not to jump the queue."Hand in hand hold a day, heart to heart that civilization. Life is little not civilized language, the crowd without in the2D ad I used a cultural ambassador - small yo role to some philosophy of life and civilized behavior, in a relaxed atmosphere to convey the " civilized person, build civilized city".
Key words:Two dimensional animation;Public service advertising ;Civilization
目录
中文摘要……………………………………………………………………………………………Ⅰ
英文摘要……………………………………………………………………………………………Ⅱ
前言……………………………………………………………………………………… 1
1 剧本……………………………………………………………………………………… 2
构思……………………………………………………………………………………… 2
剧本…………………………………………………………………………………………… 2
制作流程………………………………………………………………………………… 4
市场前景概述…………………………………………………………………………… 4
2 分镜……………………………………………………………………………………… 6
文字分镜………………………………………………………………………………… 6
手绘故事板………………………………………………………………………………7
试听语言分析……………………………………………………………………………10
3 动画设计稿………………………………………………………………………………… 11
角色设计稿……………………………………………………………………………… 11
场景设计稿………………………………………………………………………………12
4 技术分析………………………………………………………………………
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