英语本科毕业论文-浅析广告英语中的修辞.doc

本科毕业论文
浅析广告英语中的修辞
学生姓名:
学生学号: 200310206051
院(系): 外国语学院
年级专业: 2003级英语本科3班
指导教师:
二〇〇七年五月
Analysis to the Rhetoric inAdvertising English
Yu Qin
Under the Supervision of
Wang Huan
School of Foreign Languages and Cultures
Panzhihua University
May 2007
Contents
Abstract I
Key Words I
摘要 II
关键词 II
Introduction 1
I. Value of Advertisements 2
II. Basic Rhetoric Tactics in Advertising English 3
A. Phonation Rhetoric. 3
1. Rhyme 3
2. Onomatopoeia 5
B. Vocabulary Rhetoric 6
1. Figure of Speech 6
2. Hyperbole 9
3. Pun 9
4. Personification 12
5. Parody 13
6. Irony 14
7. Coinage 14
8. Anticlimax 15
C. Syntax rhetoric 16
1. Parallelism 16
2. Repetition 17
3. Antithesis 18
Ш. prehensively Applying Rhetoric in Advertising English 19
Conclusion 21
Acknowledgements 23
Bibliography 24
Abstract
Nowadays, we are endlessly bombarded with all kinds of advertisements through various media such as magazine, newspaper, TV, radio, poster and , etc. Advertisement takes an important part in modern life, with its special magic power, prompting social and economic development. In import and export business, advertisements play more and more important role. The most frequently used rhetoric devices are: personification, figures of speech, pun, parallelism, rhyming and so on. The application of these rhetoric devices can make products or services lively, interesting, visualized, and lifelike, also endow the advertising English with the beauty of rhythm and English language. Personification makes products lively and lifelike; figures of speech make products brilliant on their features; parallelism makes language tone more strong; rhyming makes language finger-popping. Rhetoric devices can bring advertising a good effect and make readers impressive on both products and language if it's used properly.
This paper mainly talks about rhetoric features of advertising English from three aspects: phonation, vocabulary and syntax.
Key Words
Advertising Englis