移动运营商全业务运营策略.pdf

Ch Ch
F-X ang F-X ang
PD e PD e
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䐱⺛䄧Ⱀる㑷⹌㯟ㅜ㒘⤥㑰䐱⺛䄧Ⱀる㑷⹌㯟ㅜ㒘⤥㑰
㦌䄖㹒⿘㈔㻣䄧Ⱀ䊬䇋㩭ⳃ䍚⥀㔵㲞㲷㦌䄖㹒⿘㈔㻣䄧Ⱀ䊬䇋㩭ⳃ䍚⥀㔵㲞㲷
2008㛋8䊣
Ch Ch
F-X ang F-X ang
PD e PD e
w Click to buy NOW! w Click to buy NOW!
w m w m
o o
w c w c
.d k. .d k.
ocu-trac ocu-trac
ध౗఩჉䕉ԐȠഩⵯ䉳⎿Ƞя䓂䉳⎿へ᫨䲑ႇ౗ߒ߮ڛ঻」θᄨⰧ℃喌⼪ߗ
᱃䊻䄧Ⱀ㵉㾦㒍䈓᷍䈌㈛䎚ⰵ㬷㼁⡩䇦㬧㘘㻵᷉䄧Ⱀ㵉㾦䄖㹒㶙㕈᷊
᱃䊻⹭Ⰹ㵉㾦㒍䈓᷍䈌㈛䎚ⰵ㬷㼁⡩㑴㬧㘘㻵᷉⹭Ⰹ㭞㈾䄖㹒㶙㕈᷊
᱃䊻〚⪂䓫䊕Ⳟ㘇᷍㉙⫔ⱁ㭞⪇䇻Ⱝ⟆䓫䊕᷉〛Ⳡ᱃⹽⭡᱃⺃㎣⭩⭩᷊
᱃䊻⪌㭅䓫䊕Ⳟ㘇᷍㑴㬧䄲㈎⤜⼽㘘㻵᷍㚔㾊Ⳟ㘇⿚䇱䄜Ⰹ䇦㬧
ࠊ㑺ܼϮࡵথሩⱘ
䆘Ԅ乍Ⳃ䌘⑤ߚ㉏ᦤկ㛑࡯ⷁᵓ乍Ⳃࠊ㑺⿟ᑺ
䞡⚍䌘⑤
Ϯࡵ෎⸔䗮ֵ㉏ܼ
䇁䷇ঞ๲ؐϮࡵᑇৄ
䳔∖
Ϯࡵ⿏ࡼֵᙃܼ࣪
Ϯࡵᑇৄ⿏ࡼ᭄᥂Ϯࡵᑇৄ
䳔∖
Ϯࡵ㓐ড়ֵᙃܼ࣪
೎ᅮ᭄᥂Ϯࡵᑇৄ䇦㬧䓫䊕
䳔∖
Ϯࡵ෎⸔䗮ֵ㉏ܼ
䇁䷇Ϯࡵ᥻ࠊᑇৄ
䳔∖⿆䇱䇦㑴
Ϯࡵ⿏ࡼֵᙃܼ࣪
Ϯࡵ㔥⿏ࡼ᭄᥂Ϯࡵ᥻ࠊᑇৄ
䳔∖
Ϯࡵ㓐ড়ֵᙃ࣪㑴㬧䓫䊕ܼ
೎ᅮ᭄᥂Ϯࡵ᥻ࠊᑇৄ
䳔∖
Ӵ䕧㔥ᡓ䕑ሖ
Ӵ䗕㔥
Џᑆܝ㓚㔥ᡓ䕑ሖ
᮴㒓᥹ܹ⿏ࡼֵᙃ࣪᥹ܹ᠟
᥹ܹ㔥䪰㓚᥹ܹ᮴
㓚㔥㓐ড়ֵᙃ࣪᥹ܹ᠟ܝ᥹ܹ
ᴎ᠓䞡㽕෎⸔䌘⑤
䜡༫෎⸔㓐ড়ֵᙃ࣪᥹ܹ෎
ㅵ䘧
⸔䆒ᮑ
2
Ch Ch
F-X ang F-X ang
PD e PD e
w Click to buy NOW! w Click to buy NOW!
w m w m
o o
w c w c
.d k. .d k.
ocu-trac ocu-trac
䄖㹒㶙
3
Ch Ch
F-X ang F-X ang
PD e PD e
w Click to buy NOW! w Click to buy NOW!
w m w m
o o
w c w c
.d k. .d k.
ocu-trac ocu-trac
ध঻ͪ㺰」θᄨ᝺ळ᰸ࡲ⻺ڛ౗͉ߐ㒀̹喌⼪ߗ
&㶙
v⽂㼓⭥䄖㹒㶙㕈ソ⹚䑑⤞ㅉ㪉 v䄖㹒㶙㕈ㆂ⹚⥄⪯⿐㤆㹛
䄖㹒㶙 v䄖㹒㠞㲉⭥ㅉ㪉䑘䄋㳂⹊䄧Ⱀ䄖㹒㚽㑇 v䄖㹒㚽㑇㠞㲉ㅉ㪉䑑⤞㼓䄵⹇㚽㸋䐱㾥䓋
㄀ϝᮍ˄CP/SP˅ᑨ⫼
-
⢅㕈ㅉ㪉ݙᆍ᳡ࡵ
Ϯࡵㅵ⧚ᑇৄ BOSS
ϮϮࡵ㔥݇Ϯࡵㅵ⧚ᑇৄ
᥹ܹ᳡ࡵ఼
ࡵ WAP Proxy ᬃҬ㔥݇㸠Ϯ㔥݇Ṻ㔥㔥݇ CRM
⫼᠋ㅵ⧚ SPㅵ⧚
㔥Ϯࡵᑇৄ˄Enabler˅䅵䌍Ꮴࡵ
ݙᆍㅵ⧚⌕䞣ঞ᳡ࡵ
MMSC USSD Streaming ENUMBER 䋼䞣ㅵ⧚㓐ড়㒧ㅫ
Mail ᳡ࡵᓔ䗮
LBS K JAVA ᳡ࡵᓔ䗮
Se rv er PTT 㒜ッㅵ⧚䅵䌍ㅵ⧚
䌘⑤ㅵ⧚
WAP 䅸䆕
…… SMSCSMSC
GW ѻકㅵ⧚ᶹ䆶㒳䅵
᪡԰㓈ᡸ IN㔥݇
Portal WAP ……
㒳䅵ߚᵤㅵ⧚
PORTAL PORTAL PORTAL
ᱎ㛑㔥⬉䏃ඳ ߚ㒘ඳḌᖗ㔥
SCPˈ SMP …… MGW, MSC SERVER GGSNˈ SGSN ……
Ҹ㔥ֵ……
᥻ࠊ⌕
᥹ܹ㔥˄NodeBǃRNCǃWLANǃϧ㒓……˅
Ϯࡵ⌕
㒜ッᑨ⫼ APP
v䄡㵱㩭㹒㒍⼞㠞㲉 v䄡㵱ADC+MAS⭥ソ⹚㚄㬞᷍
v㪇ゑ㩭㹒㵉㾦᱃㩭㹒㾦㻃䇇䇤᱃㩭㹒 v䐹⮄㳂⹊⢋䓝⿐ㆃ㉗Ⳟ➙᷍㾱䄖ㆃ㉗Ⳟ
䎌ⰵゐ㌎⫙䇇䇤᱃⹽㏎㾦㻃⿐䇇䇤⭩➙ゑ䎜㳆ㆃ㉗Ⳟ➙
㵦㋮⿈᥹ষ
CRM㋏㒳
㩭㹒㒍⼞ Email㋏㒳 ERP㋏㒳 OA㋏㒳
BSS 䇤⿈⹽㏎ェⳲ䍫㹒䄖㹒⹽㏎㦰䐅ベ㦉⥛㠘⹽㏎⼰䔘【⟊⹽㏎
⭥䄖㹒ᬃᩥሖ
㵔ェ⳷㹗㻖㵔⹽㏎ BOSS
⿏ࡼҷ⧚᳡ࡵ఼
㩭㹒㒍⼞໻ൟӕϮ
⹅⭆㒘⹽㏎ⴟ㹒㋋㵉㬽㏎ⴟ㹒⡄䍰
OSS ADC㋏㒳
NMS
㸠Ϯᑨ⫼
㩭㹒㒍⼞⮈䓴㩭㹒䇇䇤㩭㹒㒍⼞㡔䄖䇇䇤㸠Ϯ㔥݇
OTAϟ䕑᳡ࡵ఼
ᑨ⫼ሖ㾦㻃㵧⺄㠖⭡㡔䄖⿐㾦㻃㠖