市场营销学.ppt

工商管理专业双语教学示范系列课程申报材料 市场营销学中国地质大学(武汉)
申报材料目录
系列课程2 市场营销学
课程教学大纲
授课教案
习题
教学实践指导书
试卷及参考答案
参考文献目录
课程负责人现场教学录像要点
系列课程2 市场营销学
课程教学大纲
MARKETING TEACHING OUTLINE
(English Teaching Class)
Curriculum Number:20811801
Curriculum Name: Marketing
Curriculum Tape: Required Curriculum (RC) for undergraduate students of English teaching class in the fields of marketing
Teaching Arrangement: 40 hours; credits
Teaching Mode: Teaching based on general marketing theories and methods, cases, simulation based on software, virtual marketing practice etc.
Examination Mode:
One mode: Grades are based on exams (60%), comprehensive skill (25%, including case analysis, simulation, and virtual marketing practice), class participation(15%).
Another mode: oral exam (60%), little essay (40%), class participation(10%).
Required Pre-courses: Management, statistics
Teaching Materials and References:
Textbook:
(1)Marketing Management, Philip Kotler 10th Hall;
(2)市场营销学导论(第7版),加里·阿姆斯特朗,中国人大,;属教育部高校工商管理类教学指导委员会双语教学推荐教材;
(3)Principles of marketing, Philip Kotler 7th Edition. Prentice Hall
Reference:
Books:
(1)市场营销,吴健安。安徽人民出版社,2003
(2)营销管理,[美]菲利普·科特勒著,梅清豪译。上海人民出版社,2003年
(3)Principles & Practice of Marketing,David Jobber。 2001
(4)渠道管理,[美]罗森布罗姆。机械工业出版社,2003
(5)Marketing: An Introduction Gary Armstrong, Philip Kotler 2004
(6) Marketing Barbara Cox, Will