Unit 1
Communication Across Cultures
Warm Up
Questions
1. Why is it difficult to explain to a blind person what colors are?
2. Do you sometimes find it hard to make yourself properly understood by others? If you do, why
do you think it is hard?
It is very difficult for people to understand one another if they do not share the same
experiences. Of course, we all share the experience of being human, but there are many experiences
which we do not share and which are different for all of us. It is these different experiences that
make up what is called ―culture‖ in the social sciences - the habits of everyday life, the cues to
which people respond, the automatic reactions they have to whatever they see and hear. These often
differ, and the differences may introduce misunderstandings where we seek understanding.
Reading I
munication:An Introduction
Comprehension questions
1. Is it still often the case that “everyone‟s quick to blame the alien” in the contemporary world?
This is still powerful in today‘s social and political rhetoric. For instance, it is not mon in
today‘s society to hear people say that most, if not all, of the social and economic problems are
caused by minorities and immigrants.
2. What‟s the difference between today‟s intercultural contact and that of any time in the past?
Today‘s intercultural encounters are far more numerous and of greater importance than in any
time in history.
3. What have made intercultural contact a mon phenomenon in our life today?
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New technology, in the form of transportation munication systems, has accelerated
intercultural contact; munication systems have encouraged and facilitated cultural
interaction; globalization of the economy has brought people together; changes in immigration
patterns have also contributed to intercultural encounter.
4. How do you understand the sentence “culture is everything and everywhere”?
Culture supplies us with the answers to questions about what the world looks l
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