中国奢侈品消费者调研.pdf

Prepared by Sandy Chen
September 2011
China’s ranking in global economy (GDP)
China’s ranking in global luxury market
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Urbanization
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e growth over
past 5 years (urban)
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Growth in spending on
apparel and shoes
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No. of millionaires (USD)
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Wealthy 1% RMB 250k+
USD 38k
RMB 80k / (tier 1) or
Middleclass 25% RMB 50k / (tier 2) to
RMB 250k +/USD 38k+
Chinese Urban Household e (annual) Pyramid
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Where the money is
Urban Annual Per Capita Disposable e By Province (USD)
Heilongjiang
Jilin
Liaoning
Xingjiang Inner Mongolia Beijing
Tianjing
Hebei
Shanxi
Ninxia Shandong
Qinghai Gansu
Shaanxi Henan Jiangsu
Shanghai
Tibet Anhui
Hubei 3,500+
Sichuan Chongqing Zhejiang
3,000-3,500
Hunan Jiangxi 2,500-3,000
Fujian
Guizhou 2,000-2,500
1,500-2,000
Guangdong
Yunan Guangxi
(USD)
Hainan
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China’s wealthiest provinces
In terms of number of wealthy individuals (USD 15 million+)
8
1
10=
10=
7
5
3
9
4
6
2
Source: “Hurun Report”
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