TheCharacteristicsofAdvertisingEnglish广告英语论文.doc

TheCharacteristicsofAdvertisingEnglish广告英语论文.docThe Characteristics of Advertising English
Key word: Advertisement,English,characteristic
The advertisement, is for some kind of specific need, through the certain form intermedium, is public but widely transmits the information to the society one propaganda method. The advertisement besides has helps the consumer to know modity the function,but also has induces the consumer sentiment, causes the purchase desire,the promotion expense motion psychological function, the vestige for the consumer esthetics function which enjoys by the esthetic sense. Therefore,is manifesting these kind of functions diligently as English advertisement main carrier advertisement English in the process, has formed own bright characteristic gradually: Concise easy to understand, vivid image,humorous is novel.
No matter is modity advertisement,the public service advertizing,the advertisement creation all is prehensive art. Its collection sociology,esthetics,the psychology, the abnormal marketing study, the sound electricity, the literature, the linguistics is equal to a body. In this artistic archives pares other forms the cooperation all to need the skill. It must write using the sales promotion principle appeals to both cultured and popular tastes,the vivid interesting writing,must have the special power,can in instantaneous cause the reader to pay attention,stimulates its purchase desire, finally