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创业规划书
目录
一、执行总结
公司描述····················································1
公司简介·················································1
公司组织结构·············································1
公司战略目标·············································2
企业文化·················································3
项目及产品服务介绍··········································3
产品服务·················································3
技术描述················································3
电子商务类型技术描述····································3 地方门户类型技术描述····································4 服务行业类型技术描述····································5 产品展示类型技术描述····································6
盈利模式介绍·············································7
商业模式及盈利预测··········································7
二、产业背景·······················································8
三、APP市场分析
微观环境分析···············································8
竞争对手分析···········································8
消费者分析············································8
宏观环境分析···············································8
市场经济发展··········································8
络技术发展··········································9
优劣势分析·················································9
结论·······················································9
四、竞争分析
竞争描述····················································9
产品进入目标市场分析·······································10
主要竞争对手情况···········································10
产品竞争··················································10
价格特点分析···············································11
APP项目SWOT分析········································12
五、营销策略
市场定位···················································13
4P分析····················································13
六、团队管理······················································15
公司组织结构················································15
公司职员架构················································1
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