电视肥皂剧亮相手机屏幕.doc

电视肥皂剧亮相手机屏幕
Sun Apr 4, 7:19 PM ET
(中文大意)
随着电视画面的传输技术日益提高,第一个专门为小小的手机屏幕制作的电视肥皂剧已经由媒体巨头新闻集团推出。这一名为“Hotel Franklin”的肥皂剧长度仅持续1分钟,但新闻集团的露西-霍德(Lucy Hood)表示,这一长度“对我们而言似乎是手机屏幕可以接收的最适合的电视节目”。
分析人士称,虽然用手机看电视对于每个手机用户而言并非都具有吸引力,但上述肥皂剧的出台说明,电视和数字世界的确正在融为一体。业内人士也表示,手机以往仅仅是游戏玩家、新闻迷以及铃声下载爱好者的最爱,这样的用户一般比较年轻,但现在随着手机电视节目的推出,用户群将进一步扩大,新的用户将加入进来。
新闻集团表示,首先面向手机推出肥皂剧是因为这种剧目一般为连续剧,如果用户认为第一集情节吸引人,他们就会接着看下去,这有助于推动手机电视行业的发展。
The launch of TV's first-ever soap for the tiny mobile phone screen might not suit everyone's taste, but it is living proof that the TV and digital worlds are merging.
With this convergence due to transform the average consumer's entertainment fix, a record number of mobile-phone operators -- including heavy-hitters such as Vodafone, Nokia (news - web sites) and Telefonica -- turned up in large numbers at this week's international MiPTV and MILIA trade shows.
Aside from ring tones and music, games, news and sports results are the current favourites of cell phone users, many of them children and younger adults. And now the race is on to attract new audiences, with the big strides achieved in video streaming to phones throwing up new opportunities.
"The quality of content, like video, is improving as are the handsets. It's a step change in the level of service," Vodafone's Graham Ferguson told a forum in this Riviera town.
The first soap-drama specifically made for mo