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广告数据分析公司eyeblaster的PPT案例.ppt

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ActionableAnalyticsPresentedby:First-nameLast-name●title●2ndFebruary2008EyeblasterAnalyticsEBOrange246/137/51EBGreen52/70/13EBGray161/161/161EBYellow255/200/40250/196/153153/162/134208/208/208255/227/147PrimarycolorsLighttint123/69/2626/35/781/8181128/100/20DarktintTOP10Userinterfacesof2008AgendaIndustryChallengesEyeblasterAnalytics–ponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsServicePainPointsOverwhelmingamountandvarietyofdataHardtodrawqualityconclusionsMulti-channelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)AdservingplatformsDisparatereportingsystemsEyeblasterAnalyticsMakingdataactionableMetricsforrealbusinessobjectivesReliabilityTOP10Userinterfacesof2008MakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/uratelymeasureuniqueusersbyeachpublisherWhendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMetricsslideDwellTimeGobeyondinteractionBuildbrandmomentsMeasurebrandengagementWhatisDwellTime?averagenumberofsecondstheuserengagedwiththeadincludingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteractionHowitWorksBacktoMetricsslide

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