快速消费品行业CRM应用战略.pdf

updating
customer
relations
The CRM solution for the
Consumer Goods (FMCG) Industry

update’s is one of Europe’s leading standard
Customer Relationship Management solution. The vertical
product suite for the consumer goods industry considers the industry paper
specific requirements of the consumer goods industry. Needless
to say, on the well proven basis of update’s CRM suite
. Consumer Goods
The update CRM standard > Challenges facing the consumer
goods industry
update for Consumer bines the
strengths of — one of Europe’s most > Strategies
essful standard CRM software — with the specific
requirements of the FMCG industry. Sector-specific workflows > CRM with update
and requirements such as the administration of listing fees and
advertising costs or POS inventory management are fully > The update approach
integrated.
> The solution at a glance: selected
The update concept functionality of
for Consumer Goods
Simplify, speed up and boost sales — these are the objectives
update is striving to meet when developing systems for modern > Benefits
CRM and which at the same time represent the promise against
which our solutions are measured by over panies every > The update CRM suite:
day. Should you decide to implement t