2017 2020F Rural FMCG market in India (US$ billion) 250 200 150 100 50 0
2018* 2020F 2025F Favourable demographics and rise in e level to boost FMCG market. FMCG market in India is expected to grow at a CAGR of per cent and is expected to reach US$ billion by 2020 from US$ billion in FY18. Final consumption expenditure is set to increase at a CAGR of per cent from 2017-2021. Final consumption expenditure is expected to reach nearly US$ trillion by 2020 from US$ trillion in 2017. Rise in rural consumption to drive the FMCG market. In FY18, Rural consumption rose by per cent. The rural FMCG market in India is expected to grow to US$ billion by 2025 from US$ billion in FY18. Notes: F- Forecast, * - Data relates to FY18 Source: World Bank, Emami Reports, Dabur Reports, AC Nielsen, CRISIL, Nielsen Report, 2018 FMCG ADVANTAGE INDIA ADVANTAGE INDIA Rising es and growing youth population have been key growth drivers of the sector. Brand consciousness has also aided demand. India’s contribution to global consumption is expected to more than double to per cent by 2020. Tier II/III cities are witnessing faster growth in modern trade. Many players are expanding into new geographies and categories. Patanjali will spend US$ million in various food parks in Maharashtra, Madhya Pradesh, Assam, Andhra Pradesh and Uttar Pradesh. Dabur is planning to invest Rs 250-300 crore (US$ - million) in
