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管理学英国OXFORDBROOKES市场营销学论文写作讲义.pptx


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Learning es
Be able to use mind maps as a framework to assist the clarity and focus of your topic
Understand the importance of writing a lot about a little, not vice versa
Write in such a way that reflects what you have learnt about your topic and research design for an academic audience
Feel confident in defining and refining your research proposal!
Mind Maps consist of…
Non-linear mapping of thoughts
Central idea located and clearly defined
Key words
Associations
Clustering
Colour coding in themes or importance
Structure allows addition of new information
Use of Mind Maps
Assist creativity – brainstorming
Note taking
Clarifying ideas
Planning anising ideas
Identifying connections between ideas
Generating Research Ideas
Rational
Emotive
A good research problem…
Sets the boundaries clearly
States the problem, separates any sub-problems
Defines any key terms
Research questions should solve the research problem
May be written as a hypothesis (or hypotheses) to be tested
Brainstorming Process
Flexible group size
Moderator to ensure equal participation
Note taker to write down ALL suggestions
NON JUDGEMENTAL at this stage
Evaluate and prioritise later
Choosing and Formulating a research topic
You can use a variety of techniques to refine research ideas
ideas can then be worked up or narrowed down
you must then develop some clear research questions, themes or objectives linked to the relevant academic literature you propose to review.
Your choice of topic should be guided by the need to answer the following questions :
#1 what am I trying to cover . what does it include or not include?
#2 why is this subject important?
#3 how extensive is the literature on this subject?
#4 how far back does the literature on this subject go?
# 5 what will I have to say about its validity, reliability and the extent to which it can be generalised?
The research proposal: The content of the research proposal should tell the reader what the research is intended to do, w

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  • 时间2019-01-05
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