中国古代书画潜市场研究（艺术）.pdf

中国古代书画潜市场研究
论文题目:中国古代书画潜市场研究
专业:美术学
博士生:吴克军
指导教师:程征教授

中文摘要

中国古代书画市场的主体是士大夫群体,他们通过理论建构、资金投入、作
品供应、标准制定的方式控制市场,使市场成为其实现理想的另一场域,市场的
形态按照他们的意志被形塑。
儒家思想的矛盾性和实用性左右着士大夫的思想与行为,士风流变也影响着
书画家的性格塑造和价值取向,书画市场成为士夫书画家载沉载浮之利益渊薮。
中国古代书画市场在形态学意义上环节有欠完整,在经济学意义上严重的数
据不足,在社会学意义上具有相当的神秘性,这些构成了研究的高难度,这本身
也是市场属性的切实而有力的证明。
中国古代书画市场属性研究是学术上的空白点,本文通过古代价格理论信息
剖析,世风流变及儒家思想的浸染与士夫品质,书画家性格的养成,书画的作用
和消费意涵,交易转化的多重性和多义性五个章节的解析,得出结论:古代书画
市场的根本属性——潜市场。
潜市场的观点是本文的创新之处,建基于,一、书画家对书画价格、质量、
数量的垄断性;二、书画家群体性格决定性;三、交易过程的隐蔽性,价格记录
的屏蔽性,市场中介的阻蔽性;书画雅贿的去蔽性;四、书画作为物的属性嬗变
性;五、时代的局限性和人性的规定性。
“潜性”是滋生市场问题的温床,它导致了市场的低品位——无规则、礼品
化和腐败;导致创作的低质量——重复、应酬,进而导致市场的“内卷化效应”
——停滞不前。
提出问题的目的在于警醒与启示。


关键词:中国古代书画潜市场

I
中国古代书画潜市场研究

Abstract

Chinese Ancient Painting and Calligraphy market were being mainly consumed
by governmental official group in feudal China. They were keeping the market under
control, by the means of theory-establishing, capital-investing and work-supplying, to
make it to be another field in ideal realization and forge its pattern based on their will.

The contradictoriness and practical applicability of Confucianism have a great
influence on Chinese ancient officials’ ideology and behavior. The fluctuation of
official’s attitude also creates the impact on painter’s personality-shaping and value
orientation. Therefore the painting and calligraphy market turned out to be the
gathering place of benefit up and down.

Chinese ancient painting and calligraphy market have some shortages, like
pleted details in morphology, very severe data-insufficient in economics and
non-transparent status in sociology, which are the factors to create the hardness in
research meanwhile it is the powerful and beneficial evidences in market property.

There are some blank points in market property of Chinese ancient painting and
calligraphy. The purpose of this article is to make conclusion, that the fundamental
property of Chinese ancient pai