全聚德财务报告分析目录 ............................................................................................................................................................2 ............................................................................................................................................................2 ..........................................................................................................................................3 ...................................................................................................................................................3 分析前提与准备.......................................................................................................................................3 杜邦分析...................................................................................................................................................4 对净资产收益率的分析...................................................................................................................4 对总资产收益率的分析...................................................................................................................5 对销售净利润的分析.......................................................................................................................5 资产管理水平分析...................................................................................................................................6 盈利能力分析...........................................................................................................................................7 总体评价...................................................................................................................................................8 ...................................................................................................................................................9 PEST分析模型............................................................................
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