SchoolofEngineeringDepartmentofTechnologyManagementTCMG510–6T1FoundationsofMarketingforEngineersFall201608/22/2016–12/09/2016CourseSyllabusTuesday6:15-8:45pm,Room:******@Instructor:.,MBA,MSRoom:******@:Monday:uponappointmentTuesday:12:001:00pm,5:00–6:00pmWednesday,Thursday,Friday:11:00am–12:00pm(uponappointment)CourseOverviewThiscourseisapragmaticintroductorycoursefocusedonstrategicandfunctionalmarketing,entrepreneurship,intra-,,ateamproject,presentations,lectures,casestudies,reviewofcurrentevents,,,’spersonalityandadvancetheiranalyticalacademicskills,focusattention,andpracticepresentationandarticulation,enhanceconfidence,petitivenessUnderstandthegrowingroleandimportanceofstrategicmarketing,entrepreneurship,intra-anizationsandeffectivelyintegratethemintodailybusinessDefineandanalyzemarketsegmentsandcustomerneedsandwants,anizationsmoreflexible,leaner,nimblerandeffectiveentitiesReviewthetools,processes,petenciesrequiredtobeeffectivemarketers,entrepreneurs,pleteadetailedmarketing/peteinthemarketplace–,write,analyze,-by-ponents:onedependentvariable(goal),oneormoreindependentvariables(factor(s))andthehy
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