工商企业管理毕业论文-中国民营企业如何提高核心竞争力.doc

江西师范大学
自学考试毕业论文
题目中国民营企业如何提高核心竞争力
专业工商企业管理
学生姓名论文编号
准考证号
指导教师
2011 年度下(上/下)
中国民营企业如何提高核心竞争力
【内容摘要】核心竞争力是企业所有能力中最重要、最关键的部分,是企业持续竞争的优势之源,它的强弱决定了企业在市场竞争中的地位和命运。因此,民营企业如何提高核心竞争力,是民营企业面临的重要课题。本文分析了核心竞争力的内涵及要素,指出我国民营企业核心竞争力存在缺乏企业核心竞争力战略意识、缺乏核心技术、缺乏优秀企业人才、缺乏企业文化建设等问题,提出提高民营企业核心竞争力,促进民营企业发展的对策,如要树立企业核心竞争力战略意识;制定完善的企业制度;要整合资源,实施品牌战略;要培养高素质的企业人才,提高人才竞争力,建立科学的选人用人机制;要加强企业文化建设,增强企业文化的凝聚力等。并进行了江淮汽车企业核心竞争力构建分析,强调民营企业必须重视核心竞争力的培育,才能在市场发展中取胜。
【关键词】民营企业;核心竞争力;企业管理
Chinese private enterprises to improve the petitiveness
【Summary】petence is the ability of the most important of all, the most critical part of petitive advantage is the source, it determines the strength petition in the market place and fate. Thus, private enterprise how to improve the petitiveness of the important issues facing private enterprises. This paper analyzes the content and core elements petitiveness, that the petitiveness of China's private enterprises there is a lack of petitiveness of enterprises strategic awareness, lack of core technology, the lack of good corporate personnel, lack of corporate culture and other issues, proposed to increase the petitiveness of private enterprises to promote private enterprise development strategies, such as the petitiveness of enterprises to establish strategic awareness; well-developed enterprise system; to integrate resources, the implementation of brand strategy; to cultivate high-quality entrepreneurship, improve petitiveness of human resources, establish a scientific selection employment mechanism; to strengthen the corporate culture, enhance cultural cohesion. And conducted JAC build the petitiveness analysis, emphasizing the importance of private enterprise to the cultivation of petitiveness in order to win in the market.
【Keyword】Private enterprise;petencies;Business management
目录
一、核心竞争力的内涵及要素分析 1
(一)核心竞争力的内涵及特征 1
(二)企业核心竞争力内容 2
(三)企业核心竞争力作用及功能 3
(四) 加强民营企业核心竞争力培育的重要性 3
二、我国民营企业核心竞争力存在的问题 5
(一)缺乏企业核心竞争力战略意识 5
(二)缺乏核心技术 5
(三)缺乏优秀企业人才 5
(四)缺