,advertisementscanbefoundeverywhere,,theadvertisementisakindofpublicactivity,;’sattention,andthentheadvertiserstrytomaketheiradvertisementscatchtheaudience’,,,,prehensivemeansappliedtotheadvertisements,whichmakesadvertisementsmoreconcise,:Thetechniquesusedtobringproducts,services,,butsimilarmethodsareusedtoencouragepeopletodrivesafely,tosupportvariouscharities,(,magazines,ortelevisionstations)throughwhichitisconducted,(EncyclopediaBritanniaDictionary,1985:96).Asamatteroffact,thedefinitionsof“advertisements”,eptedandlatestdefinitionsisputforwardbyO’Guinn,,.()as“advertisingisapaid,mass-mediatedattempttopersuade.”Asweknow,eapartofourdailylifeandweareallexposedtovariouskindsofadvertisements—onradioandtelevision,innewspapersandmagazines,oncitystreetsandbuses,’petitionformarkets,eanessentialmeansforadvertiserstomake
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