招商银行高端信用卡合作方案.ppt

招商银行高端信用卡合作建议方案CMBHigh-endCreditCardCo-operationProposal招商银行信用卡中心CMBCreditCardCenter*招商银行信用卡中心成立于2001年12月,采取全国集中化运作,是国内首家真正意义上独立运作的信用卡中心,完全按照国际标准运作,真正实现信用卡的一体化专业化服务。同时,信用卡中心拥有来自美国、台湾的专业信用卡顾问人才,将国外经验带入国内市场。CMBCreditCardCenter()wasestablishedinDec,-wideintegratedoperationcenter,,,截至2008年12月招商银行信用卡发卡已突破2,800万;2008年消费金额突破2,100亿元,居国内首位。招商银行信用卡被业内专家誉为国际信用卡发展史上的一个奇迹,日前已被哈佛大学商学院编写成MBA教学案例。SinceCMBissuedthefirstcreditcardinDec,2002,uptotheendof2008,thetotalcardvolumehasreached28million,andthetotalspendingofY2008exceeded210billionRMB,,IntroductionofCMBCreditCardCenter*NorthChina:Beijing,Tianjin,Jinan,Qingdao,Shenyang,Dalian,Zhengzhou,Yantai,HarbinHQ:ShanghaiEastChina:Suzhou,Nanjing,Hangzhou,Hefei,Ningbo,Wuxi,NanchangSouthChina:Guangzhou,Shenzhen,Fuzhou,Xiamen,Foshan,DongguanSouth-WestChina:Chengdu,Chongqing,Wuhan,Xi’an,Changsha,Kunming,Lanzhou招商银行信用卡中心简介IntroductionofCMBCreditCardCenter我们熟悉区域市场,目前分支遍及30个城市,全面负责区域发卡、消费促动、特惠商户、积分兑换、分期等多项业务,成为同业标杆。Wealsofocusonlocalization,andoursub--centersareresponsibleforthesales,spendingactivation,merchantsandbusinessdevelopment.*产品体系:针对不同人群,开创族群经营模式ProductSegmentationfordifferentgroups秉承因您而变的服务理念,深入细分消费者族群,屡次开创跨业合作先河Wedivideconsumersintodifferentgroups,andprovidedinnovativeproductsbyco-,所发行产品已逾150种,是国内发卡种类最多的发卡机构Uptonow,CMBhaslaunchedmorethat150products,-endGoldlevelWhitecollarYoungpeopleXgenerationStudents*众多殊荣,见证荣耀HonorsofCMBCreditCard发卡8年来,招行信用卡载誉等身,被市场公认是“信用卡领导品牌”Duringthe8years,CMBcreditcard