01RC-FM-0412/15/044:17PMPageiRAISINGCAPITALSECONDEDITION01RC-FM-0412/15/044:17PMPageiiThispageintentionallyleftblank01RC-FM-0412/15/044:•Atlanta•Brussels•Chicago•MexicoCity•SanFranciscoShanghai•Tokyo•Toronto•Washington,-FM-0412/15/044:booksareavailabletocorporations,professionalassociations,,contactSpecialSalesDepartment,,adivisionofAmericanManagementAssociation,1601Broadway,NewYork,.:212-903-:212-903-:,accounting,,-in-PublicationDataSherman,:getthemoneyyouneedtogrowyourbusiness/.—-8144-0856-—UnitedStates——’224—dc222004022298©,storedinaretrievalsystem,ortransmittedinwholeorinpart,inanyformorbyanymeans,electronic,mechanical,photocopying,recording,orotherwise,,adivisionofAmericanManagementAssociation,1601Broadway,NewYork,-FM-0412/15/044:17PMPagevFORMYWIFEJUDYANDMYCHILDREN,MATTHEWANDJENNIFER;THEYAREMYNEVER--FM-0412/15/044:17PMPageviThispageintentionallyleftblank01RC-FM-0412/15/044:17PMPageviiContentsACKNOWLEDGMENTSixPREFACExiPARTIGETTINGREADYTORAISECAPITAL1CHAPTER1Capital-FormationStrategiesandTrends3CHAPTER2UnderstandingLegalandGovernanceStructures25CHAPTER3TheRoleYourBusinessPlanPlays47PARTIIEARLY-STAGEFINANCING63CHAPTER4Start-mercialLen
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