类型构成了本文所要研究的旅游准市场范畴。第六章主要从旅游准市场向现实市场的转化条件和有效转化途径对旅游准市场进行了深化研究。第七章为研究总结和展望。本文只是对旅游准市场进行了初步研究,提出了旅游准市场的概念以及对其研究范畴展开探讨。在以后的研究中,可以展开研究旅游准市场的特征、相关变量分析,定量研究旅游准市场与潜在市场、现实市场之间的动态关系;深化对旅游准市场的扭曲变异以及旅游准市场的维护等研究。关键词:旅游准市场 范畴 形成机理 深化研究AbstractWiththerapiddevelopmentofChina'stourismeconomy,,tourismseller'smarkethasturnedintoanoversupplyofabuyer',tourismproductsareoversupply;ontheotherhandtheconsumersaremorerational,morediscerning,andtheinsufficienttourismdemand,’sthereason?Thefinalanalysisisthattourismenterprisesunderstoodthetourismmarketfuzzy,urategraspthetargetcustomers,potentialcustomers,thelackofscientificanalysisofcustomersandpotentialcustomers;,itisparticularlyimportantthatwemustre-examineandre--,--market,thefactorsoftourismquasi-market,theformationmechanismoftourismquasi-,researchsignificance,researchideas,thecontentandinnovationareintroducedinthefirstchapter,-marketandthedefineofrelatedconcept,justaroundthetheoryofconsumerbehavior,consumersegmentation,customervalue,customerrelationshiplifecycle,businesscycleofmarketing,whichmadethequasi--marketmodel,madetheconceptoftourismquasi-m
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