莅课程论文羄螃优衣库战略分析螇膇螂袃膈薅学生孙丽丽学号31208045螅课程客户关系管理袃蕿芇薄羃羀螅莃目录肂肇一、企业简介......................................................................................3b5E2RGbCAP蒇二、战略管理四要素分析..................................................................4p1EanqFDPw肂三、外部环境分析..............................................................................5DXDiTa9E3d膂(一)一般环境分析............................................................................5RTCrpUDGiT蒈(二)产业结构分析............................................................................75PCzVD7HxA袅(三)外部环境要素分析..................................................................10jLBHrnAILg膅四、内部能力分析............................................................................12xHAQX74J0X节五、综合分析....................................................................................14LDAYtRyKfE衿(一)SWOT分析..............................................................................14Zzz6ZB2Ltk蚇(二)业务组合分析..........................................................................15dvzfvkwMI1袄六、战略指导文件............................................................................17rqyn14ZNXI莂(一)企业使命..................................................................................17EmxvxOtOco芀(二)企业目标..................................................................................18SixE2yXPq5肄七、公司战略及选择........................................................................196ewMyirQFL蚃(一)市场开发战略..........................................................................19kavU42VRUs莂(二)产品开发战略..........................................................................20y6v3ALoS89蚁(三)成本控制战略..........................................................................21M2ub6vSTnP螆八、总结............................................................................................220YujCfmUCw蚅蒂螇薈一、企业简介蒄UNIQLO(优衣库),,随意地自助形式,-002(REGULARFITSTRAIGHT),常见地UNIQLO休闲裤有以下四种型号S-002S-003B-002B-003,而S-002更是这四种裤型中最最常盛不衰地,属于每年必出款,
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