浅析科技产品研发与市场营销策略市场营销09-10学年论文.doc

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“强强”联手研发 10
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浅析科技产品研发与市场营销策略
摘要:自中国加入世界贸易组织以来,全国经济快速发展,科技的创新在其中有着不可替代的作用。我还有很大的一段距离,而且科研产品产业化程度并不高。随着科技产品全球化加剧竞争,快速变化的技术与市场导致科技产品生命周期越来越短,因此,加大科技研发的力度,努力做到快速、成功的产品研发与制定优良、合适的市场营销策略成为企业致胜与获取竞争优势的必然选择。本文在阐述我国科技产品研发现状的基础上,根据研发产品推广的现实状况,分析科技产品的市场特点,然后再根据市场营销的理论知识,理论联系实际,对我国科技产品研发与市场营销策略提出一些建议,为我国的科技产业发展提供参考。
关键词:科技产品、研发、市场、营销策略
Abstract:Since China joined to the World anization, the economic developed rapidly, of course science and technology play an irreplaceable role. Our country’s level of science and technology R & D is much lower than the world’s advanced level, and the industrialization of scientific research and products is not high. Globalization of economy petition, while the changing technology and market shorten lifecycles of products. Therefore, increase R & D efforts and develop a rapid and essful research of new product, and formulate a superior and appropriate marketing strategies is ing an inevitable choice for enterprises to win petition and petitive edge. This paper presents the status of our country’s development of scientific and technological product
s of R & D, according to the promotion of the reality of R & D products, then it analyzes the characteristics of the technology products’ market。And according to the theory of marketing knowledge, theory is always with practice. Finally, it puts forward some suggestions which is some marketing strategy for the market of technology products, and it also can provides some reference for the development of China's technology industry .
Key words: technology products, R & D, marketing, marketing strategy.

科技是第一生产力已被实践所证实,科技创新能力的强弱正是衡量企业研发生产新产品创造利润多少和市场消费群体对产品满意程度的标志。一方面,随着大量外资科技产品的涌入,加之中国科技产品核心竞争能力的不足,中国的科技产