德芙巧克力营销策划策划人:杨茜学号:1209061258班级:会计(本)1205摘要一周七天,“浪漫、青春、健康、力量、关心、博爱、愉悦…”我们每天都有一个喜爱巧克力的理由。很多人会从身边走过,很多事一路漂远,但在时光的河流里,总有一些东西是不会变的,像浓情巧克力那样的口齿留香,像爱人执手相握的深情,像夜归时那一盏温暖的灯光。愿巧克力的浓情永远伴随着您与爱人、亲人和朋友分享幸福生活的每一个美好瞬间。I目录前言····························································································-1-一、企业概况简述···········································································-1-二、市场环境分析(SWOT分析)······················································-1-(一)市场需求分析···································································-1-(二)市场竞争分析···································································-2-优势:················································································-2-劣势:················································································-2-机会:················································································-2-威胁:················································································-2-三、活动主题·················································································-3-四、营销目标·················································································-3-五、营销战略·················································································-3-(一)市场细分·········································································-3-(二)市场目标·········································································-4-(三
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