酒店管家服务论文.doc

专业讲座论文题目高星级酒店的私人管家服务院系管理学院专业旅游管理学号f11051133学生姓名倪一鸣指导教师及职称三号宋体年月日定稿上海杉达学院本科专业讲座论文诚信声明本人郑重声明:所呈交的论文,题目《高星级酒店的私人管家服务》,是本人在指导教师的指导下进行研究工作所取得的成果。对本文的研究做出重要贡献的个人和集体,均已在文中以明确方式注明。除此之外,本论文(设计)不包含任何其他个人或集体已经发表或撰写过的作品成果。本人完全意识到本声明应承担的法律责任。作者(签名):(注:需要手签名)年月日目录中英文摘要引言·········································································1第一章酒店管家服务··························································2酒店管家服务的概念······················································2管家服务的工作流程·····················································2第二章管家服务在目前市场的优势··············································4中国目前酒店业市场······················································4消费者的需求···························································4基于个性化服务上管家服务的优势·········································5不可替代性··························································5情感得到满足························································5简化服务流程、提高工作效率··········································5第三章管家服务在我国酒店业的发展············································6管家服务在我国酒店业的产生··············································6管家服务在我国酒店业的应用·············································6管家服务如何在我国酒店业的推行和提升···································6国家相关部门加强支持与规范管理·····································6加强对管家服务人才的培养···········································7将管家服务的理念不断在实践中升华···································7第五章总结··································································8参考文献······································································9高星级酒店的私人管家服务摘要伴随着我国酒店行业市场的日益成熟,顾客的消费经验越来越丰富,个性化消费趋势越来越突出,自我保护意识也越来越强。在面对着充满无数种变数的个性化顾客需求,单从酒店的硬件配置入手已很难满足。因为顾客在满足物质需求的同时更渴望满足精神上的享受,所以如果酒店能深入挖掘顾客的个性化需求并高效率的为之提供服务必能在激烈的竞争中建立优势。在此背景下,我认为私人管家服务在满足顾客个性化需求方面有着不可替代的优势,尤其是高层次顾客。而且私人管家服务已成为体现豪华酒店高品位、个性化、私人化服务的标志,。本文将着重阐述管家服务在市场中的需求和优势及在我国酒店业的发展。关键词:酒店;酒店业;私人管家;私人管家服务High-starhotelbutlerserviceABSTRACTAlongwithChina'shotelindustrymarketmatures,customersincreasinglyrichconsumerexperience,personalizedconsumertrendsincreasinglyprominent,self-protectionawar