管理学样本案例分析(英文版).ppt

Sample Case Overview & Tutorial
Manipulating the Balanced scorecard
This case can be downloaded from the website
/cc2009/
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Four Steps
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First-Step Case overview
Where
IFS in Texas
When
Use balanced scorecard for performance evaluation
Karl was promoted, and Michael take in charge of this branch
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First-Step Case overview
Who
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Second-Step Case analysis
What
Michael choose last option for metrics, which is lower than before.
Marry consider this decision isn’t reasonable and share her concerns with Michael, but Michael disagree her strongly
Why
Branch manager has the power to choose the indicators in the BSC Report
Marry consider the action will reduce the bonus of everyone except Michael ,who will get high bonus next year
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Third-Step Make a Decision
Go along with Michael
Talk to Paul Parker
Contact Karl
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