膃克肁丽蝿娜薅无节水蒀洗葿手蚆液蚄营袀销膀宣蒄传螂策荿划羀书蒅团队介绍膅羂210团队蒆薇指导老师:任远芃队长:洪立震蒂团队成员,张凯王雪民李文杰张传帅刘志鹏膇莄我们是一个富有激情的团队,我们有理想,有抱负,而且我们是一群带有激情的年轻人。拥有同样的梦想和理念让我们走到了一起,为同一个目标而努力,我们希望更多的有理想的年轻人加入到我们的团队中来,共同实现我们的理想和目标!莁袁袇蒅螄芁蚇蒇袂螀目录莈内容提要··············································································4腿1、行业背景分析··············································4膈2、行业走势分析··············································4莅3、本品分析··················································5莃4、竞争者分析················································6袃5、消费者分析················································6衿6、SWOT分析······················································································8节1、传播目标··················································8虿2、市场策略··················································8膄3、核心策略··················································9袄4、活动策划··················································9蚁活动一:········································9荿活动二:·······································10芆羂四,创意设计提案········································································16莄1、媒介策略·················································16薀2、媒介策略目标·············································16袀3、媒介选择·················································16肄4、媒介投放的选择···········································17蒃羀广告费用预算····································(调查问卷)·································、有水洗手液、空气清新剂、蓝泡泡、洁厕除味用品、蟑螂胶、老鼠胶、香片、婴儿织物洗衣液、婴儿奶瓶清洁液等产品专业生产加工的私营独资企业,公司总部设在宁海县科技园区兴海北路166号,宁波克里娜日化有限公司拥有完整、科学的质量管理体系。宁波克里娜日化有限公司的诚信、实力和产品质量获得业界的认可。是最早进入中国卫生护理市场的企业之一,拥有多项行业技术专利,旨在为消费者优质健康的个人护理产品。“无水洗手液”是宁波克里娜日化有限公司引进国际顶尖生产线制造的高档护理产品。肇经过小组的市场调查,我们发现“无水洗手液”的主要消费者为13-65岁的人群,针对她们的特点,可以在产品销售上突出不同的诉求点,来引发他们的购买欲望。对购物冲动型的人群,可用时尚、潮流、青春等因素打动她们;对自主随意型的人群,可用高品位、高质量、良好的购物环境等因素来打动。芇为塑造无水洗手液“无水洗手,如影随形,一生有你,克丽娜”的品牌形象,我们进行了此次策划,以“无水洗手,如影随形,一生有你,克丽娜”为主干线,策划了“克丽娜手部清洁知识讲座和“无水洗手液大学城宣传”两项活动,在无水洗手液原有的品牌定位的基础上进一步锐化品牌个性,针对无水洗手,如影随形,一生有你,克丽娜特点,量身打造“无水洗手,如影随形,一生有你,克丽娜”的核心概
洪立震克丽娜无水洗手液营销宣传策划书 来自淘豆网m.daumloan.com转载请标明出处.
