newspaper 报纸.ppt

The number of purchase newspapers
2017/11/14
First: Japan
Second: Sweden
Third: British
British read more newspapers than any other people in the western world.
More than thirty million copies of newspaper are printed in the country every day.
“The Press”
National
Provincial
Local
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The Nationals
The Nationals are often colloquially called “Fleet Street” after the area of London in which many of their offices are situated.
Quality papers (俗称:大报) daily or Sunday newspapers that aim at the educated readers.
Popular papers(俗称:小报) are also daily or Sunday newspapers whose formats and contents are designed for the understanding readers.
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The provincial
The three most famous provincial daily newspapers are The Scotsman ,Glasgow Herald and Yorkshire Post .
A few others :Western Mail and Birmingham Post .
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The local :
Evening and weekly papers published in cities and smaller towns .
They present local news and are supported by local advertisements.
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LOGO
Newspapers in the UK
In Britain there are 11 national daily newspapers and most people read one of them every day.
There are two kinds of newspaper
Up-market/quality titles
Mass-market/popular titles
2017/11/14
8
Quality Newspapers in the UK
large in size and have many detailed articles about national and international events. (broadsheets)
Eg.
《泰晤士报》The Times
《每日电讯报》 The Daily Telegraph
《卫报》 The Guardian
《金融时报》 The Financial Times
《星期日电讯报》 Sunday Dispatch
《观察家报》 The Observer
《星期日泰晤士报》The Sunday Times
2017/11/14
Quality papers
They contain detailed news coverage ment ,authoritative editorials , a wide range of topical features written by experts in their fields ,art and literary reviews and much professional advertising.
2017/11/14
10
Popular Newspapers in the UK
smaller in size, have more pictures, often in color, and shorter articles, often about less important events or about the private lives of well-known people. (tabloid)
writing style is not serious, sensational