关于拍摄老子传奇题材电视剧的可行性研究报告.doc

关于拍摄《老子传奇》题材电视剧的可行性报告
 
目  录
第一章  总论···························3
   一、项目概况·························3
   二、指导思想、总体目标与开发原则···············3
   三、编制依据·························4
   四、主要结论·························4
 
第二章  单县概况及发展规划····················7
   一、 单县概况·························7
   二、发展规划·························9
 
第三章  项目背景及拍摄的必要性··················13
   一、 项目背景·························13
   二、拍摄电视剧的必要性····················15
   三、前期有关考察工作·····················16
   四、考察启示·························17
 
第四章  剧本创编·························20
   一、题材界定·························20
   二、艺术价值·························21
   三、创作元素审视·······················22
   四、创作素材考量·······················24
   五、剧情设置初析·······················25
   六、创编剧本·························29
七、剧本创编的组织程序与经费筹集···············31
 
第五章  摄制计划························36
   一、前期筹备阶段······················36
   二、单县境内的外景地····················37
   三、后期制作阶段······················38
   四、发行销售阶段······················38
   五、评奖宣传阶段······················38
   六、投拍前主要工作·····················38
 
第六章  投资与发行·······················40
   一、投资预算额度······················41
   二、销售市场························41
   三、宣传企划························43
   四、销售实施方案······················43
   五、资金回收及发行效益分析·················43
 
第七章  筹资融资························45
一、政策环境分析······················45
二、本剧的融资特点····················45
三、融资的渠道和方式···················46
四、融资策略·······················47
第八章  结论························49
一、         结论·······················49
 
第一章  总论
 
一、项目概况
(一)项目名称:拍摄《老子传奇》题材电视剧工程项目。
(二)项目地址:单县。
(三)总体指导:单县县委宣传部。
(四)项目承办单位:单县。
(五)项目周期:2年。
二、指导思想、总体目标与开发原则
(一)指导思想:通过电视连续剧《老子传奇》的创作拍摄播映,产生广泛社会效应,在海内外提升单县的美誉度,从而丰富单县旅游文化内涵,推进单县新时期精神文明建设,构建和谐单县。
(二)总体目标:确保在山东电视台等省级电视台播出,力争在中央电视台播映。
(三)开发原则。
1、在资金投入上坚持政府引导、社会参与、市场运作的原则。
2、在工作布署上坚持统筹规划、分步实施的原则。即首先打造电视剧本,再动员和吸引社会参与,争取市场运作投资拍摄、发行。
3、在经济效益上坚持资源保护与开发利用相结合的原则。以单县作为主要外景拍摄地,通过电视剧打造单县人文旅游景观,丰富单县旅游文化内涵,促进单县社会发展和经济转型。