优衣库B2C电子商务的多仓库问题的分析.pdf

A thesis submitted to
Jiao Tong University in conformity with the requirements for
the degree of Master of Engineering




Study on multi-Warehouses Location

of UNIQLO B2C merce







School: Naval Architecture, Ocean
and Civil Engineering
Discipline: Logistics Engineering

Major: Logistics Engineering
Candidate: Li Bo
Supervisor I : Prof. Renyi Zhang
SupervisorⅡ: Qi Qi


October, 2010


- 2 -

万方数据
万方数据
摘要
优衣库 B2C 电子商务的多仓库问题研究

摘要
在分析传统配送物流与电子商务物流共性与差异的基础上,依据
过去一年里(2009/05-2010/04)优衣库订单的地域分布情况以及各
项物流成本的考量,探讨如何通过增加仓库来降低配送成本、缩短配
送时间以提高顾客满意度,并提出增设北京、广州分仓的方案。
从仓储成本角度计算了增加分仓对整体物流成本的影响,论证了
增设北京、广州分仓的可行性。探讨了目前情况下是否有继续增加分
仓的可能性,并论证了这一方案的最优性。
探讨了增设北京、广州分仓这一方案下的库存策略,给出了计算
安全库存的公式,并提出了分仓和总仓之间进行库存调拨的若干规
则。
最后结合我国网购的发展情况和趋势,以及优衣库本身的发展目
标,我们考虑了近期和远期可能出现的订单增长情况,并给出了我们
的对策。

关键词: B2C 电子商务网购多仓库库存策略安全库存

- I -
万方数据
摘要
Study on multi-Warehouses Location
of UNIQLO B2C merce
ABSTRACT
Based on the analysis of logistics costs and geographical distribution of orders in
the past year of pany , this article focus on how to decrease the storage
costs and shorten delivery time , by using optimal method of the total costs and total
transport time-consuming. A solution is proposed that Shanghai is a general
warehouse, Beijing/Guangzhou as branch warehouse.
This thesis Calculated the decreased logistics costs by adding more branch
warehouses , demonstrate it’s reasonable to add Beijing/Guangzhou warehouse as
branch warehouses. In the same time, it discussed the possibility of add more
warehouses and proved the proposed project is the best.
This thesis also discussed the inventory strategy in the case of multi warehouses, given
the equation of safety sinventory and the rules of Inventory Move between general warehouse
and branch warehouse.

KEY WORDS:B2C, merce, general warehouse , branch warehouse,
optimal method ,safety i