·································································································?·······················································································(以王老吉,红牛产品定位为例)··············································(以宝洁众多子品牌产品定位为例)··············································?(以哇哈哈和可口可乐的产品渠道为例)·························································································································································································································································································“USP”理论·○·························································································1“心智定律”○··························································································2“认知定律”○··························································································3○4“聚焦定律”··························································································“阶梯定律”○··························································································5“二元定律”○··························································································6“长效定律”○··························································································7“分化定律”○··························································································8“营销陷阱”○···························································································································································································前言笔者是市场营销专业的一名学员,曾经在大学四年学习过营销专业的各门课程,包括市场营销学基础课,消费者行为学,营销策划与实务,品牌管理,网络营销等一大堆乱七八糟的课程。和你们大多数人一样,大四毕业以后,感觉自己除了拿到个毕业证,自己脑袋里真正学到的东西并不多,以致于觉得在找工作的时候感觉自己并没有什么竞争力,自己本科毕业完全看不到和那些专科毕业的人有什么优势。俗话说:书到用时方恨少,只有真正当自己的理想和能力与现实状况不匹配时,才会觉得自己能力为何如此弱小。从此以后,我开始拿出自己的专业书,一本一本的仔细读,在电子书上花钱买营销相关的案例分析书籍,以此来进一步的理解什么是现实生活中的市场营销,企业在实
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