旅游消费情况调查报告关于大学生旅游消费的调查报告湖南中医药大学市场调查课程报告课题名称:关于大学生旅游消费的调查报告指导老师:***专业班级:10级市场营销二班姓名学号:**2010010602**完成日期:2013年6月21日保密级别:保密编号:01前言中国经济和社会结构的迅速发展和变化,旅游业渐渐成为各大城市各个地区的最具活力和发展潜力的行业之一。随着我们生活水平的不断提高,旅游消费变得越来越热,外出旅游已成为我们生活中必不可少的部分。大学生作为社会的一个特殊群体,具有一定的经济独立能力和自我生活能力,有相对宽裕的时间,具有更多的冒险精神和追梦遐想,这些促成了大学生旅游热。因此,大学生作为一支旅游生力军的地位确实不容忽视。当今全国高校数量已达2000多所,在校生人数超过2000万人,可见中国的大学生旅游是一个巨大的市场。中国当代的大学生正受到市场经济的强力冲击。在同一屋檐下的大学学子,包容着具有多种经济情况和消费能力的个体,他们就像是鸡尾酒一般拉开了层次。这中在经济上的差异和分层取决于他们不同的价值取向、思维方式和性格特征。为此,我们小组成员针对影响大学生旅游的因素在我校开展调查,共回收有效问卷260份,得出了一些数据和建议。目录一、调查背景···················································1二、调查目的···················································1三、调查方法···················································1四、调查对象与内容·············································1(一)调查对象··············································1(二)调查内容··············································1五、调查结果分析···············································2(一)大学生旅游的频率······································2(二)每次用于旅游的花费····································2(三)喜欢怎样的出游方式····································3(四)旅游信息的了解途径····································3(五)旅行出游的时间选择····································4(六)出游地点的选择········································4(七)旅游景点的类型选择····································5(八)出游同伴的选择········································5(九)出游的动机············································6(十)阻碍大学生旅游消费的因素······························6六、对策与建议···················································7七、结束语·······················································7八、参考文献·····················································8九、附录:关于大学生旅游的调查问卷·······························9一、调查背景随着我国旅游业迅速发展,大学生旅游正逐渐成为我国旅游消费的一个重要组成部分。但是大学生旅游消费现状并不让人乐观,如何更好地发展大学生旅游市场和提高大学生旅游消费水平就显得尤为重要。同时,国内的旅业竞争非常激烈,影响大学生选择出游的因素又多种多样。有鉴于此,对当今大学生出游影响因素的调查就显得很有必要。二、调查目的大学生市场是一个规模和潜力都很巨大的市场,如何规范并合理的发展这样一个市场也是摆在我们大家面前一个刻不容缓的问题。为了更好的了解大学生旅游消费的现状和特点,我们小组开展此调查。三、调查方法自行设计问卷调查表,采用问卷调查的方式,对260名来自本校的学生进行调查。本次实践一共分为四个阶段。第一阶段,前期的自我学习。第二阶段,实施问卷调查。第三阶段,收集数据并统计。第四阶段,分析与讨论。实
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