市场营销专业毕业论文-浅谈跨国企业--中粮可口可乐公司的营销策略.doc

精品资料
目录
绪论......................................................................1
1. 品牌介绍——可口可乐公司的产生.........................................1
2. 碳酸饮料市场状况分析...................................................1
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3. 可口可乐的包装策略.....................................................5
、多种容量策略..............................................5
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4. 可口可乐的宣传策略.....................................................7
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5. 可口可乐的渠道策略....................................................15
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结束语...................................................................20
参考文献.................................................................21
致谢.....................................................................22
声明.....................................................................23
浅谈跨国企业——中粮可口可乐