毕业论文-电子商务模式下长尾理论应用与分析.doc

精品资料
泰山学院
本科毕业论文(设计)
电子商务模式下长尾理论应用与分析
所在学院信息科学技术学院
专业名称电子商务
申请学士学位所属学科管理学
年级 2008级
学生姓名、学号庞菊艳 2008070031
指导教师姓名、职称赵继超教授
完成日期 2012年5月25日

摘要
随着科学技术的不断提高,因特网日渐成熟,其强大的功能已为人们深刻认识。作为营销活动中的工具,互联网的功能日益增强,已经从一般商务进入营销领域,而且越来越受到政府、企业及广大营销者的欢迎。面对一个顾客无限大的群体,而你需要做的,就是将长尾理论与互联网搜索引擎结合起来,让顾客找到你。
所谓长尾效应就在于它的数量上,将所有非流行的市场累加起来就会形成一个比流行市场还大的市场。长尾效应的根本就是要强调“个性化”,“客户力量”和“小利润大市场”,也就是要赚很少的钱长尾效应,却是要赚很多人的钱。要将市场细分到很细很小的时候,然后就会发现这些细小市场的累计会带来明显的长尾的效应。
关键字:长尾理论,长尾关键词,在线商品,商品定价,网络营销
ABSTRACT
With the continuous improvement in the science and technology, The increasingly mature, applications have the powerful functions which are known by people. As a tool in the marketing activities, the functions of the is growing, from general business to the marketing field, and more and more ed by the government, business and the majority of marketers. Facing an infinitely large customer groups, you need to do bine the long tail theory and search engines for customers to find you.
So-called long tail effect is its number add up all non-endemic market will form a larger market than the popular market. The long tail effect is simply to emphasize the "personalized" customer forces "and" small profit market, in other words, it is a long tail effect of trying to make a little money a long tail effect, but want to make money from a lot of people. To market down to the very thin and very young, and then you will find these small markets cumulative long tail effect.
Keywords: long tail,long tail keywords,modity,product pricing, network marketing
目录
1 引言 1
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"二八法则" 3
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2 基于长尾理论的营销策略 6
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3 基于长尾理论的在线信息产品定价策略 8
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4 优化合适的长尾关键词 10
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“合适”的长尾关键词 13