旅游规划文本.doc

旅游规划文本《旅游规划与开发》结课作业旅游规划与开发文本目录第一章规划总论...................................................................................3一、规划的范围、期限..............................................3二、规划依据......................................................3三、规划原则......................................................4第二章综合背景分析...........................................................................4一、地理位置......................................................4二、行政所属......................................................4三、自然状况......................................................5四、交通..........................................................5五、社会经济文化状况..............................................5六、旅游的发展现状................................................5第三章旅游资源分析...........................................................................5一、旅游资源定量评价..............................................6二、旅游资源定性评价..............................................7第四章市场分析与定位.......................................................................8一、旅游资源的现状与问题..........................................8二、旅游资源的客源市场分析与预测..................................8第五章目标与战略...............................................................................8一、规划区的历史文脉..............................................8二、规划整体目标..................................................8三、规划分阶段目标................................................9四、规划区的性质及个性特点........................................9五、规划区旅游形象及现状分析......................................9六、规划区形象定位................................................9七、规划区形象设计................................................10第六章产品设计、游线设计...............................................................11一、旅游产品的类别................................................11二、重点旅游产品设计..............................................11三、旅游线路设计..................................................11第七章功能分区与布局.......................................................................12一、旅游空间发展动力机制................................