消费英语论文.docChapter1ConsumerBuyingBehaviorDefinitionofConsumerBuyingBehaviorConsumerbuyingbehaviorhasbeenstudiedinmanycountriesformanyyearsandtheremanykindsofdefinitionofconsumerbuyingbehavior*.Itistheprocessinwhichconsumerswanttomeettheirneedsanddesirebyfinding,selecting,purchasing,using,evaluatinganddisposingproductsandservices,includingconsumer'ssubjectiveandobjectivepsychologicalactivities.(PhilipKotler,2000),thecorestatusisthepurchasedecision-making;whetherthedecisiomakingiscorrectornotdecidethewaytopurchase,andtheeffectivenessofthedeal.(.&.,2002)urredinthedecisioakingprocesswhenpeoplewanttomeetthepersonalandfamilyneedsorwhenbusinesspeoplewanttomeettheneedsoftheproduction,thepurchaseofproductsandservices・(KaynakE.&,1983)Tosumuptheabovetheories,,collectionofinformation,evaluationofprograms,makingapurchasedecision,purchasingandpost-,customerbuyingbehaviormakeupofaseriesoflinks,namely,efromthesystematicpurchasedecision-makingprocess,,interaction,diversity,volatility,impulsivity,
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