酒鬼酒公司营销策划方案客户名称:酒鬼酒股份有限公司策划人名称:十全食美策划小组I目录一、执行概要和要领....................................................................................................1(一)商标.............................................................................................................1(二)定价.............................................................................................................1(三)重要营销、促销手段.................................................................................2(四)目标市场.....................................................................................................2二、目前营销状况........................................................................................................2(一)市场状况.....................................................................................................21、目前产品市场............................................................................................22、规模............................................................................................................33、广告宣传....................................................................................................34、市场价格....................................................................................................45、利润空间....................................................................................................5(二)产品状况.....................................................................................................7(三)竞争对手状况.............................................................................................9(四)分销状况...................................................................................................11(五)宏观环境状况...........................................................................................12三、SW0T问题分析..................................................................................................13(一)优势...........................................................................................................131、主业突出......
酒鬼酒营销策划方案书 来自淘豆网m.daumloan.com转载请标明出处.
