王老吉营销策划书目录前言..................................................................................................................................................2一、企划概要...................................................................................................................................3二、现状分析...................................................................................................................................4(一)宏观分析.......................................................................................................................4(二)微观分析.......................................................................................................................4(三)结果分析.......................................................................................................................5三、市场细分...................................................................................................................................7(一)目标市场策略...............................................................................................................7(二)产品分析.......................................................................................................................7四、目标设定...................................................................................................................................8(一)策划目的.......................................................................................................................8(二)策划目标...........................................................................................................................8五、产品策略.................................................................................................................................10(一)产品描述.........................................................................................................................10(二)产品名称.....................................................................................................................10(三)特点....
王老吉市场营销策划书 来自淘豆网m.daumloan.com转载请标明出处.
