希尔顿逸林酒店品牌VI手册.pdf

Doubletree Graphics & Identity
Brand Voice
Hotel Collateral
Hotel Logos
Sales Materials
Stationery
Online
Table of Contents
1 Introduction 7 Marketing Sales Materials
Overview
2 Color Palette Color Backgrounds
Overview Photography
Color Palette and Specifi cations Sales Materials
Using Color Pre-Opening Postcards
Typography Color Billboards & Signs
Van Graphics
3 Logos and Graphics
Cookie Collateral
Overview
Doubletree Logos
8 Stationery
Approved Logos
Overview
Doubletree Symbol
Clear Space and Placement Stationery
Legal Marks 9 Printing Guidelines
Hilton HHonors Logo Colors and Inks
Doubletree Leaves Graphic Paper Stock
Color Versions
Leaves Example 10 Doubletree Online
on the Web
4 Typography
Target Audiences
5 Imagery Doubletree Web Copy Style
Best Practices for Web Writing
Photography
Doubletree Image Library Online Typography
Promotional Titles & Display Advertising
6 Hotel Collateral
Branches & Leaves
Overview
Online Color Palatte Specifi cations
Hotel Collateral
Seasonal Color Palatte Specifi cations

11 Contact Information
Issue Date
Introduction
These Doubletree Graphics & Identity guidelines were created to bring the Doubletree Brand to
life in a refreshingly unexpected way. Whether it be online or offl ine, the energy, warmth and
contemporary spirit of Doubletree will be conveyed through this well thought out visual approach.
The benefi t of a consistent visual identity is that it reinforces familiarity with munications
and helps Guests feel more at home, no matter where they may be in the world.
On the following pages you’ll fi nd guiding principles, specifi c rules and examples of our hotel
collateral, sales materials, stationery system and munications. In addition, these
guidelines include information about proper logo