Data-Driven Marketing-The 15 Metrics Everyone in Marketing Should Know.pdf


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(continuedfromfrontflap)Jeffery$/$,butsomewillthriveandsomewon’-drivenData-DrivenMarketingData-DrivenMarketingprovidestop-to-bottommarketingworkforyoucoverageofwhatworks,whatdoesn’t,andwhatData-DrivenMarketingmakesthedifferenceinthisimportantbutmis-Weliveinbudget-cuttingtimes,andmarket-.“Toparaphrasetheoldadage:‘Halfofmarketingdollarsareeffective,wejusttodayandyou’eoutontop,butWhy?Whennon-marketingexecutivestakeadon’tknowwhichhalf!’Thisbookchangesthemarketinggamesoyou’llreallyknow(andmeasure),theyoftencan’tseeknowwhat’sworkingandwhat’,alongwiththecaseexamples,atangiblelinkbetweenmarketingandoverallareanauthoritativetoolkitformakingbetterdecisionstocreatenewmarkets,Data-’reamarketertoday,you’redriverevenue,increasecustomersatisfaction,andimproveprofitability.”probablyfacingtheneedtodomorewith—,formerCEO,AmeristarCasinos,,justifyallinvestments,showresults,“binationofresearch,frameworks,andpragmaticadvicebalancingactishaving—andcorrectlyusing—-readfortheen-,fromtheCMOtothefrontlines.”Data-DrivenMarketingusessimple,non-tech-—BarryJudge,ExecutiveVicePresidentandMarketingnicallanguagetohelpyoutomasterthelatestChiefMarketingOfficer,BestBuyanalyticaltechniqueswhilemaximizingyourRe-MARKJEFFERYistheDirectorofTechnologyturnonMarketingInvestment(ROMI).You’lltakeInitiativesandSeniorLecturerintheCenter“Business-to-consumermarketingandbusiness-to-,thisoutstandingbookshowshowtoyoudiscover:-

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  • 时间2014-03-06