Gordon Gould – WOOD NewsRobb Westaby – Clear Channel TrafficWBCT-FM ? WOOD-AM ? WOOD-FM? WSNX-FM ? WBFX-FM ? WMAX-FM ? WTKG-AM ? WMUS-FM ? WMRR-FM ? WKBZ-AM77 Monroe Center – Grand Rapids, MI 49503 Ph: 616-459-1919 Traffic Tip Line: 616-776-5480What’s on Michigan Drivers’ Minds?Are you encountering more or less traffic than you were one year ago?%%%%%%%%%%%%%%MoreSameLessAdults 18-49Adults 25-54Adults 18+Source: Arbitron/SCBA studyHow big a problem is congestion?NOT a problem29%A LITTLE problem19%SOMEWHAT a problem23%VERY MUCH a problem13%A SEVERE problem16%Source: National Household Travel Survey, USDOT, 2001Where do you go first for Traffic Reports?Source: Arbitron/SCBA studyDo you pay attention to traffic reports you hear on the radio?Source: Arbitron/SCBA studyDrivers pick the drivers are listening to …–iPod–CD–Satellite radio–Nothing at all… they switch to the radiofor traffic : Those who pay attention to traffic reportsHave you ever changed your route based on a traffic report?Source: Arbitron/SCBA study5%6%7%12%13%18%36%MoveChange working hoursDrive lessAvoid driving at certain timesAllow more time for travelTake alternate routesLeave muters Have Changed Their Lifestyles or Schedule Due to TrafficSource: The anization/USA Today What Do Drivers Want?What Do Drivers Want?USDOT Report says …? Accuracy of reports? Timeliness of reports? Reliability of reports? Cost of obtaining reports? Degree of decision guidance and personalization? Convenience (ease of access and speed)? Safety (of operation in obtaining reports)John A. Volpe National Transportation Systems Center (2000)What Do Drivers Want?The Traffic Guy says …? How’s traffic on the way?? Why am I sitting in traffic?? How do I get out of this?
